Category: Work

Taking Your Work (And Yourself) Seriously

Picture it; Austin, December 2012. I had been laid off a month earlier and was desperately trying to figure out what direction I wanted to go in my work life. I talked to a few people in my network and cobbled together a few clients. I told myself that if I wasn’t able to support […]

Using Instagram and Facebook Ads

Everyone knows about Facebook ads. You’re probably thinking OMG duh, I know about Facebook ads. I boost my posts. I give them money. Leave me alone! But that is just the tip of the iceberg when it comes to advertising with Facebook. And if all you are using is the boosted post feature, then you […]

Finding Inspiration with the Women at WORK

Back in the day, when I first started my blog, I did a TON of events. I went to monthly networking events, attended pretty much every fashion event in Austin, and took part in all of the cool stuff happening in social media and tech. But that was a looooooong time ago – almost 10 […]

Welcome to Cathy360

I hope you are all sitting down. Because a change is afoot. A BIG CHANGE. So without further ado…… WELCOME TO CATHY360! You might be wondering “What the heck is Cathy360?” or “Why are you changing?” and even “Can we just get back to talking about clothes?” So the short answers to those are “Let […]

Oh Mentor, My Mentor

I’m going to say something very honest about my work. I would not be where I am, doing what I do, without three very important people; David Neff, Ilene Haddad, and Julie Gomoll. I’m not being modest, or looking for praise. These people influenced me, pushed me, supported me, and guided me, and that is […]

What IS Your Social Media ROI?

I came across an article from the badasses over at The American Genius called ” Study says investing in social media ads ROI is all a hoax.” And I read it, and I fumed, and then I laughed. It amazes me that after all the years of using and studying social media, people are still […]

Picking The Perfect Platform For Your Business

I’m about to make a shocking statement. Are you sitting down? Okay, here goes…. THERE IS MORE TO SOCIAL MEDIA THAN FACEBOOK. *mind blown* I know, you weren’t expecting to hear that. And now you’re like, how can that be? Everyone is on Facebook! That’s how you DO social media. I’m not going to lie; […]

Sponsored Posts and Influencer Marketing

Influencer marketing has been in the news quite a bit lately. From the FTC cracking down on influencer’s liberal take on noting when something is sponsored, to marketing experts claiming that influencer marketing is dying out. What does that mean for influencer marketing? Even better, what the heck does influencer marketing mean? Influencer marketing is […]

Social Media Marketing Isn’t Free; It Costs $1.05

If you get that movie reference in the title of this post, then we can totally be friends! I’m going to level with you friends; social media isn’t new and shiny anymore. There’s no more “We’ll wait to see if this fad pans out” for businesses. It’s a real and important tool that your company […]