Category: Work

Welcome to Cathy360

I hope you are all sitting down. Because a change is afoot. A BIG CHANGE. So without further ado…… WELCOME TO CATHY360! You might be wondering “What the heck is Cathy360?” or “Why are you changing?” and even “Can we just get back to talking about clothes?” So the short answers to those are “Let […]

Oh Mentor, My Mentor

I’m going to say something very honest about my work. I would not be where I am, doing what I do, without three very important people; David Neff, Ilene Haddad, and Julie Gomoll. I’m not being modest, or looking for praise. These people influenced me, pushed me, supported me, and guided me, and that is […]

What IS Your Social Media ROI?

I came across an article from the badasses over at The American Genius called ” Study says investing in social media ads ROI is all a hoax.” And I read it, and I fumed, and then I laughed. It amazes me that after all the years of using and studying social media, people are still […]

Picking The Perfect Platform For Your Business

I’m about to make a shocking statement. Are you sitting down? Okay, here goes…. THERE IS MORE TO SOCIAL MEDIA THAN FACEBOOK. *mind blown* I know, you weren’t expecting to hear that. And now you’re like, how can that be? Everyone is on Facebook! That’s how you DO social media. I’m not going to lie; […]

Sponsored Posts and Influencer Marketing

Influencer marketing has been in the news quite a bit lately. From the FTC cracking down on influencer’s liberal take on noting when something is sponsored, to marketing experts claiming that influencer marketing is dying out. What does that mean for influencer marketing? Even better, what the heck does influencer marketing mean? Influencer marketing is […]

Social Media Marketing Isn’t Free; It Costs $1.05

If you get that movie reference in the title of this post, then we can totally be friends! I’m going to level with you friends; social media isn’t new and shiny anymore. There’s no more “We’ll wait to see if this fad pans out” for businesses. It’s a real and important tool that your company […]

Algorithm Changes, Instagram Notifications, and Begging For Follows

If you use Instagram, you’ve probably seen an image like this sometime in the last few days…..   It’s a desperate plea from social media stars (I’m looking at you, King Kylie) and businesses (I’ve seen a TON of stores post this) for you to ensure that you continue to see them in your feed […]

The Social Side of Tragedy

I’m pretty sure we all saw the Facebook posts/tweets/Instagram pics/Snapchats over the weekend. They looked something like this….. Or this….. Or even this…… If you are a social media manager, you probably quickly cancelled all non-tragedy related posts, and immediately switched over to image quotes like the ones above to show your client’s support for […]

What Do You Mean You Aren’t On Social Media????

I do a lot of different work for my clients. From social media 101 and social property set up, to long-running campaigns spanning multiple properties, I do it and see it all. And the one thing that always floors me is the people that are in business and have ABSOLUTELY NO SOCIAL PRESENCE. Why? Why […]