Category: Work

Social Media Marketing Isn’t Free; It Costs $1.05

If you get that movie reference in the title of this post, then we can totally be friends! I’m going to level with you friends; social media isn’t new and shiny anymore. There’s no more “We’ll wait to see if this fad pans out” for businesses. It’s a real and important tool that your company […]

Algorithm Changes, Instagram Notifications, and Begging For Follows

If you use Instagram, you’ve probably seen an image like this sometime in the last few days…..   It’s a desperate plea from social media stars (I’m looking at you, King Kylie) and businesses (I’ve seen a TON of stores post this) for you to ensure that you continue to see them in your feed […]

The Social Side of Tragedy

I’m pretty sure we all saw the Facebook posts/tweets/Instagram pics/Snapchats over the weekend. They looked something like this….. Or this….. Or even this…… If you are a social media manager, you probably quickly cancelled all non-tragedy related posts, and immediately switched over to image quotes like the ones above to show your client’s support for […]

What Do You Mean You Aren’t On Social Media????

I do a lot of different work for my clients. From social media 101 and social property set up, to long-running campaigns spanning multiple properties, I do it and see it all. And the one thing that always floors me is the people that are in business and have ABSOLUTELY NO SOCIAL PRESENCE. Why? Why […]

Business in 2014

At the beginning of 2013, I asked myself “Can I do this? Can I really branch out and get my own business and work for myself?” By the end of 2013, I had answered that question with a resounding YES. I was 100% capable of getting my own business and working for myself. It was […]

What Do I Want To See On Your Facebook Page?

So this post is written from my perspective as not just a social media consultant, but also as a consumer. Everyone is seeing those “Suggested Pages” on Facebook now. It’s right in your timeline, and it’s pages that Facebook thinks you might be into. Or, you get a message from a friend asking you to […]

Finding Your Social Media Niche

When it comes to social strategy, it’s easy to get bogged down with the big sites; Facebook, Twitter, Linked In and Google+. Yes, I just called G+ one of the big sites. But for a site with a specific audience, it’s important to seek out niche social sites where your audience congregates. Sure, everyone and […]

The Magic of Retargeting

There are many times that I mention retargeting; to clients, to friends, to unsuspecting clerks at stores. Without fail, I always seem to get a glazed or confused look that says “Huh? What the heck? What were you targeting that you missed and have to retarget? Are you shooting something? ARE YOU A TERRORIST??” Okay, […]

The All New Pinterest

If you hang out on the Pinterest at all, you’ve probably seen this infographic: I believe I repinned it from Mashable. Click on it to enlarge (that’s what she said). So Pinterest is making some big changes. For the casual user, there is a lot of layout changes. I don’t really have a feeling either […]