Finding Your Social Media Niche

When it comes to social strategy, it’s easy to get bogged down with the big sites; Facebook, Twitter, Linked In and Google+. Yes, I just called G+ one of the big sites. But for a site with a specific audience, it’s important to seek out niche social sites where your audience congregates. Sure, everyone and their mother is on Facebook. No really, even my mom is on Facebook. But depending on your audience, there are other social sites that are home to your direct audience. Examples??


If you are an author, or a book blogger, getting a presence going on Good Reads is super important. This is a place where readers and book lovers and authors go to share their favorite books, book news, and what they are currently reading.

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For fashion bloggers, IFB (Independent Fashion Bloggers) is not only a great resource for news and information, but it’s a great place to get to know other bloggers. IFB has even taken their networking offline and created a yearly conference.

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For female bloggers, there is no better resource and community than BlogHer. With a ton of content and resources for female bloggers, they are a one-stop shop for networking, social sharing, and up-to-date blogging info. Their conferences are legendary, and have even started branching off into smaller niche conferences like BlogHer Food.

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If you are a foodie or chef, Epicurious is the greatest site ever. In addition to recipes and great food articles, they have an excellent community of food lovers. Having a presence and connecting with other food lovers is a great use for Epicurious.

What’s your favorite niche site for your social presence?

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