If you get that movie reference in the title of this post, then we can totally be friends!
I’m going to level with you friends; social media isn’t new and shiny anymore. There’s no more “We’ll wait to see if this fad pans out” for businesses. It’s a real and important tool that your company should be utilizing. And guess what? Just like all other avenues of marketing, it isn’t free.
Say it with me everyone:
SOCIAL MEDIA MARKETING ISN’T FREE.
There is this crazy and unrealistic expectation that because social platforms are free (Facebook, Twitter, Instagram, Snapchat, etc) that it means that marketing on those platforms should be free. Now I realize that in the early days, businesses had free reign and could do whatever they wanted to market to people. And you know what happened? Those privileges were abused, and social platforms started clamping down and changing the rules to ensure that businesses weren’t annoying the crap out of users.
(Also, those social platforms were under pressure to actually start being a profitable business.)
Friends, those days are long gone. If you want to get something out of your social media marketing, you need to put something in. And not just a 5-hour a week intern that posts on your pages. You need to have strategy, a good employee or freelancer, and a marketing budget. If you want to sell a book or a fashion accessory, or get people to see your cooking videos or your new web series, then set a budget and run some ads! Stop assuming that you are entitled to free leads and marketing just because you set up a page for free. Stop waiting for your post/video/image quote/lame joke to “go viral” and bring millions to your page and website. You want that engaged audience? You want those clicks to your site? Then set up a real budget and market like a real business.
If you need help on doing this, call me. It’s what I do for a living. And I’d be more than happy to help you get started, or even do it for you. I’m nice like that!